Social Media Aspect Ratios & Composition Strategy
Social media algorithms prioritize content that maximizes on-screen real estate and halts rapid thumb scrolling. Choosing the correct canvas dimension is critical:
9:16 Vertical Story / Reel
576x1024 px. Perfect for TikTok video backdrops, Instagram Reels, and Pinterest pins.
4:5 Vertical Feed Post
800x1000 px. Occupies maximal vertical height on mobile Instagram and Facebook feeds.
1:1 Classic Square
1024x1024 px. Universal compatibility across LinkedIn, X/Twitter, and product carousels.
16:9 Widescreen Banner
1024x576 px. Optimal for YouTube video thumbnail covers and blog featured imagery.